PCG's Principal, Jorden Woods,has co-founded and lead three different Silicon Valley companies within the last 8 years: two enterprise software companies and a management consultancy. Jorden has raised over $48 million from the venture capital community and has created award winning products and companies.

Jorden has over 15 years of technology experience and has held positions from programmer to director of information technology to CTO. He holds a bachelor’s degree in astrophysics from Caltech and a master’s degree in physics from University of Washington. Beyond his native English, Jorden has a high proficiency in Chinese and a basic understanding of Korean and French.

PCG provides the following services to high tech startups:

• Market/Product Validation: Analysis of the US and/or global markets to determine the overall revenue potential for a company's products across all major segments. Development of a hierarchy of the market segments based on revenue potential, determination of major partners, channels, customers, and competitors. Goal: Determine the specific value and area of greatest opportunity, as well as the primary customers for a company’s operations.



• Sales Entry Strategy: Determination of the optimum market area and customer profile for focusing a company’s resources in the near term. Additionally, determination of the key channel for maximizing success: direct or indirect. For the optimum entry strategy, PCG develops a plan for optimizing the opportunity across channel, marketing, and product development. Goal: Determine the most appropriate entry strategy for maximizing a startup’s potential in the US and/or the international marketplace.



• ROI/Pricing Strategy: Determination of the ROI and economic value proposition for a startup’s products. This analysis is followed with the development of an appropriate pricing strategy – the pricing strategy conforms to the standards of the market entry strategy (ie direct or indirect model) and is customized for the product, customer, and competitive environment. Goal: Provide the foundation for a justifiable ‘value’ sales platform to maximize sales effectiveness.



• Partner/Customer Introductions: PCG taps into its corporate network to help a company obtain appropriate partners and/or customers to expand its footprint in the US and/or international marketplace. The focus is on high value connections. Goal: Drive sales traction in the US marketplace.



• Development of Investor Package/Introduction to VCs: Enable a startup to develop and/or refine its investor package (executive summary, investor presentation, and business plan/financials) to optimize opportunity in the Silicon Valley. Work with the company to develop a strategy for engaging with high value-add VCs. PCG also taps into its network to make introductions to the appropriate individuals at VC firms to maximize ‘smart money’ funding potential. Goal: Enable a startup with good potential to obtain significant funding from a valuable VC partner.